Tuesday, January 29, 2008

Monday, January 28, 2008

How Do You Compare To New Hampshire?

That's the question. New Hampshire's Union Leader newspaper had an interesting article about the highest paid state employees.

The top sixty-two paid employees in the state come from the University of New Hampshire system..

The president of UNH pulled in $317,000, $200k more than the Governor of the State.

There's a spreadsheet included in the article listing all University System employee salaries earning above $50,000... Feel free to take a look and see where you all stand in relation.

Here's a definite disadvantage of working for the state, having your personal information open to the public...

One thing that I took from the article was the use of GOOGLE DOCS, kind of cool, not having to open a silly excel attachment, very well done on the Union Leader's part...

Friday, January 25, 2008

Higher Ed Advertising on NPR?

Am I missing something here???

In the last few days I have heard at least three different schools' ads on National Public Radio..

Is this where prospective students are? I can't imagine they are.

It looks as though some NPR sales rep needed to make quota and gave away spots for pretty cheap..

What do you think?

I guess I could possibly understand if they were ads for adult learning, or maybe the development office but UNDERGRAD ADMISSIONS! Yikes.

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

Wednesday, January 23, 2008

New Study Shows............

Breaking News: A New Study finds that teens think that social sites and entertainment on the internet are more exciting than news

Thanks to BrandFlakes for Breakfast for reporting this Breaking News..

You have to take a peak at BrandFlakes if you want a quick laugh.

The scary thing is people in high decision making positions actually spend lots of money to fund silly research like this..

Enjoy

To see our entire online portfolio of admissions marketing photography goto to our newly UPDATED site at FJ GAYLOR Photography

Tuesday, January 22, 2008

Website Update Complete

After three weeks of culling through images we have finished updating our website with fresh images from the past semester.

PLease take a look and let us know what you think..

http://www.fjgaylor.com

Friday, January 18, 2008

Are You Taking Advantage of Twitter?

The other day Brad over at SquaredPeg had a wonderful post about setting up Google Alerts to see what's being said about things of interest to your school.

This is of course got me thinking, as his wonderful posts ALWAYS do.

Everyone's heard of Twitter but are you using it as a tool for improvements?

David Terry has created a wonderful tool called Tweetscan a great search engine that combs through Twitter posts. I have been using this for a while now and find it wonderful to find things of particular interest to me.

I have several keywords that I monitor on a regular basis to see what's going on in Twitterland and to find folks of similar interest.

One of my searches is the keyword "admissions" and the other day found a few back to back posts about admissions that got me thinking.



One was from a female student expressing her discontent for Penn State's admissions packets. The other two were from a frustrated female student who was having no luck reaching an actual person in an Admissions office, and when she finally did get a live person it was not such a pleasant experience..

So what can everyone take from this??

Well as Brad stated in his post you can do two things:

1. Leave a message and hopefully help
2. Leave a message and look creepy, it's a risk

Personally I'd take the risk and explore the pain and see if you can perhaps turn a negative into a positive.

Explore these options to see how you can improve upon your service.

Now granted Twitter has not penetrated the teen market as much as Facebook or others have but kids are definitely on it and is it a POWERFUL tool.

So if you're not already Twittering, take a peek and see what you think.


To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

Wednesday, January 16, 2008

Which One Do You Like Better?




Which one for the website? The one with the people in the background? or the one without people in the background?

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

Ideas For Website

As I mentioned in an earlier post we are updating our website with images from this past fall semester.. After going through what seemed like a billion images, we were able to NARROW it down to 629 for the website, obviously this is WAY WAY WAY too many images, talk about overkill.. Anyway we've decided to stay with same basic layout as our current site, due to there not being enough hours in a day.

Anyway we need to whittle down to under 200 images. Here's the challenge getting the right balance of disciplines.

We have tagged all the images and these are the areas we came up with. Judging by the graph there are 15 "categories" and roughly half of the "chosen" are comprised of just three types: Outside Campus Life, Classrooms, and Inside Campus Life...

I'm looking for some input on this one from everyone involved in admissions recrutiment:

Are there any other disciplines that you think should be covered? What kind of weight should be given to each "discipline"?

Thanks so much for the help..

Tuesday, January 15, 2008

For your Reading Pleasure

There has been an awful lot of press relating to Admissions in the last couple of weeks, obviously related to the application season. So here are a few that I found.

The Boston Globe has had a few good posts in the last couple of weeks, they have become a pretty good place to find admissions related articles. The only thing is, although they are very good reads, they tend always seem to interview some pretty hard hitting schools, (Harvard, MIT, Tufts) not exactly your best sample if you want to get an overall picture of College Admissions, that's my take anyway.

College hopefuls try the Creative approach - Boston Globe : What are some of your most creative "bribes" as you will?

Maryland Governor "promises" to freeze tuition at Maryland State Schools. We'll see....

Midwest Applications Soar: According to the Chicago Sun Times applications are up everywhere in the Midwest, what a shock! Have these writers been living under a rock the last few years?? There was a good quote in there from Notre Dame's Dan Saracino: "It's nice to be up in applications, but you're not sure how serious students are, It (common app.) makes it so easy to apply, they may just be fishing"

Enjoy...

Monday, January 14, 2008

Website Update Headaches

We are in the midst of updating our website with fresh images from last semester's work. It's always fun to update our site with new work. We are actually keeping the design pretty much the same just adding new stuff.. Here's the problem I'm having: Way TOO MANY images!!! The way we have it set up now is that we have a total of 176 images in 11 galleries. We are keeping with the same flavor. We have gone through all our assignments of Fall 2007 and have come up with just over 500 images that we like, way too many. So over the next week, we will be editing them down to a total of 176 images.

It is an extremely tedious process in picking portfolio images.

Are there too many from one school?
Are there not enough from another school?
Are there too many males/females?
Too many professors?
Too many dorm photos?
Too many wide angle shots?
Too many tight shots?

And it goes on and on.

Any suggestions to make this go smoother?



To see our entire online portfolio of admissions marketing photography goto FJ GAYLOR Photography

Friday, January 11, 2008

FJGAYLOR.COM is Back up and Running

www.fjgaylor.com is finally up and running. It was only down for about an hour. It felt like weeks. It's amazing how reliant we have become on the internet..

FJGAYLOR.COM Server Down

As of 11:00 am est. www.fjgaylor.com is not operating. We have called the host and they have notified us that they are indeed having a problem with their servers. We hope they can get this problem fixed soon.. We apologize for any inconvenience.

Thanks in advance

One Heck of a Dorm Room


As we go through thousands upon thousands of images from last semester to completely update our website with new stuff, I found this one from Marian College in Indianapolis. Have you ever seen a dorm room like this? It was straight out of HGTV..

To see our entire online portfolio of admissions marketing photography goto FJ GAYLOR Photography

NY, One State on Right Track

NY Governor Elliot Spitzer's annual State of The State address filled with benefits for the State's public Universities, which include 2,000 new full-time faculty positions and the creation of an at least $4 billion endowment according to the NY Times this morning.

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

Thursday, January 10, 2008

The "Governator" Proposes Huge Cuts For CA Higher Ed

Just as Florida is proposing, Here comes California proposing HUGE budget cuts that could have a huge impact on the State's economy.

According to The San Jose Mercury News, Schwarzenegger proposes a budget that would slash $1.1 Billion from the State's Colleges and Universities.

The UC and Cal State systems were scheduled to raise fees next year by 7.4 percent and 10 percent respectively. Schwarzenegger's budget would require MUCH steeper fee hikes to cover the cuts.

What's this all mean? Can't mean anything good, limit enrollment and deny entrance to qualified students that don't have the means?



To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

Are You Kidding Me?



According to the Gainesville Sun, The University of Florida may have to CUT SUMMER SCHOOL and REDUCE ADMISSIONS to make up for a huge state budget shortfall.

These state governments can't think of any better places to cut costs other than HIGHER EDUCATION?

Is this a SIGN of things to come in the near future with other states following suit?

Tuesday, January 08, 2008

Flickr: Are You Taking Advantage?




We've been posting images to FLICKR for a while now as another avenue to show our work.. Up until mid December Flickr had pretty basic analytic tools, just the amount of views.. Well that all changed when Flickr announced FlickrStats.

If you're a data monger like me, you can really have some fun with it, and most importantly BENEFIT from it.

After some poking around a bit, it doesn't look like Higher Ed is really taking advantage of this media for driving traffic to their respective sites..

Just a few quick observations, there are several schools that have Flickr accounts out there, but they do not appear to be very active, or effective for that matter. Now please keep in mind, this could be a major research project in and of itself, I only skimmed through for about a half hour, so my findings could be off.. Here goes anyway.

By looking at the sampling of Accounts that were "official" school sites, there were a few things I noticed.

1. They looked like they were just batched and thrown on the site, with original file names and not many titles that would be conducive to any search algorithm. No one is ever going to find your images.

2. There was rarely a caption that was worth looking into further that would make me want to click on a link to the website..

3. There weren't links to click on, that would take me to the school's homepage.

4. When clicking on the "profile page", very few had a link to the school's site either.

In my opinion this could be one of the best $20.00 a year investments for any admissions department, if the time and effort is put into it.



Now we've been using Flickr for about a year and a half, we have 852 images posted on our account, and to date we've had more than a quarter million views. Probably the best $30.00 we've spent in a while.

I spent a bit of time looking at some searches for schools we worked with this fall, to see where we landed on the search. If you've got nothing better to do, please take a look.

Hofstra University
Suffolk University
Corban College, OR
RMCAD,CO
Marian College,IN
IUPUI
St. John's University, NY
Old Dominion University, VA
Miami University, OH
Northwestern University, IL
Texas State University
Imperial College, London
Colelge of The Holy Cross
Oklahoma State University
Kansas State University


To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

Wednesday, January 02, 2008

Helicopter Parents in the UK

We've all heard and been using the term "helicopter parents" for quite a while now, so there's no need to explain here.

I just wanted to share with you an article out of The Guardian in the UK..

Just a good read from another perspective across the pond..

I love the "Five Most Common Kinds" of Helicopters according to Dr. Paul Redmond at Liverpool University.. The Agent, The Banker, The White Knight, The Bodyguard, and The Black Hawk...

Enjoy