Wednesday, April 30, 2008

SUNY Cortland, Cortland, NY

We spent the last couple of days in Central New York at SUNY-Cortland. Unfortunately Mother Nature was not very cooperative, Monday was a complete washout and Tuesday was frigid.. So needless to say there were not a lot of outdoor spring photography to be had.

In our travels I did notice something that I really hadn't thought of or really noticed before while shooting: THE SCORES OF DIFFERENT LOGOS OR GEAR WORN BY STUDENTS, there didn't seem to be any consistency with the identity at Cortland among the students. I know that administration is working on this and trying to streamline to a single brand..

I thought it was pretty cool to see all the different gear and logos.. Under Armour, Nike, Adidas, Reebok, Champion, etc.,etc..

To keep it short, in going along with my question on Monday about authenticity: Controlling the Image or message is going to be an uphill struggle with these kids now and in years to come.

I think it's a perfect example of the "customer" telling everyone, "we're gonna tell you what the brand is, and you (administration) better embrace it..

There definitely has to be a strong central brand image of any school but wondering what your thoughts are on this licensing thing?

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

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