Brad over at SquaredPeg had a great idea to test Kaplan's poll to prospective college students Holiday Wish List, Run a quick Facebook Poll.. I took him up on it to see if we found differing results than Kaplan's.
This type of poll, like any requires a lot of legwork to get an accurate sample, so please take our findings with a grain of salt..
I hadn't run a Facebook poll in a while, there have been some changes.. For some reason I was only allowed to run a sample of 100 which really was disappointing and the price had gone up considerably. ($.25 per response) I ran a few polls in the summer that were considerably lower per response and was able to narrow down the demo further and allowed to gather a much larger sample size.
Anyway here are the results.
73% of 13-17 Facebook users that responded would take the money and run and 27% would rather be accepted into their top choice. A far cry from Kaplan's 59% response for "aceptance into top choice"
So as raw as the poll was, you have to wonder where are these pollsters getting information? Are they getting accurate snapshots? Or are they just going after the results that they want to hear?
This is an area that I would like to pursue further. (accurate market research, there is a definite need for it.)
So take at as you will.. Just a quick experiment..
Thursday, December 13, 2007
Posted by FJ Gaylor Photography at 8:57 AM
Labels: "abilene christian" abilene, "admission marketing", "admissions marketing", "admissions photographer", "admissions photography", "facebook", "higher education photographer", "higher education photography", "market research", admission, admissions, colleges