Thursday, August 16, 2007

"Hot Air and Fingers in the Wind"

To steal a phrase from Sarah's H806 Blog.. Sarah writes in today's post about "Communications: MySpace Best and Worst Practices for Higher Education". Sarah points to a list compiled by DIOSA 1 Communications about the dos and don'ts when communicating through MySpace to Higher Ed target audiences....

The thing that caught me was when Sarah ask Is this "a model for best practice in establishing connectedness in HE using social networking? Or another 'top tips' list which is based on hot air and fingers in the wind?

This post got me thinking about a postfrom Morgan at Erelevant where he questions a poll by Noel-Levitz about college bound students' expectations of college websites.. Morgan does a great job writing about it here.

My question is: Are these measurements of real research with prospective students or as Sarah points out just more "'top tips' list which is based on hot air and fingers in the wind?

Would love to hear some thoughts on this subject...

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