Thursday, December 14, 2006

MIT Admissions Blogs


Would anyone care to comment on WHY the MIT Admissions Blogs have such an amazing following? I've visited numerous admissions blogs recently, and the amount of feedback that the MIT Blogs get are astounding... A recent sampling of Matt McGann's and Ben Jones' blog entries yield some unbelievable feedback. Matt's last three entries have received almost 250 comments, and Ben's comments are equally impressive. What is it about these two blogs in particular that have students attention? Is it the storied reputation of MIT? or Just great content? or Great Branding? I don't know, I think it's a combination of all of these and many others. By going through several of these posts and comments, I have found that Ben and Matt's entries are very personal as well as great academic content.. It seems that they have really connected with the students in a way I have yet to see from other Admissions Blogs.. I would love to hear some thoughts on this topic... It seems like MIT has gotten it right, what can everyone else learn from them...

Tuesday, December 12, 2006

Online Chats with Prospects


There have been several discussions recently about the use of Podcasts, blogs, IM's in the recruitment process which have been entertaining reads. Late last week I was trolling through some feeds and found an interesting article from the Nashua Telegraph about the use of online chats in the search process. It profiled a few schools in New Hampshire, most notably Rivier College. According to the article Rivier is in its second year of online chatting. Rivier sent out 1,000 invitations to prospective students and parents about the chat session. The article indicated that only a handful of "chatters" took part. I guess my question is, in what way were those 1,000 invitations sent out? How are Rivier and other schools driving traffic to these chats? Even with the obvious increase in web interaction, it has not replaced traditional forms of contact like the "essential" campus visit. Rivier's director of admissions, David Boisvert has the right approach: "I don't see it as a replacement, If anything, it's augmenting it. We have just as many visitations to campus.

Friday, December 08, 2006

Faculty Photos


Here's one from Central College, in Pella, IA.. This particular professor was wonderful. He was animated, had that "look" and to top it off, he was a German Instructor. It always seems that some of our favorite professor captures are those of Foreign Language Instructors. Let us know what you think. To see more of our work for viewbooks and other admissions publications goto: FJ GAYLOR Photography

Thursday, December 07, 2006

Great Job by Eckerd Web Team

Found a great behind the scenes holiday card done by Eckerd College over on BrandflakesforbreakfastYou can find the direct link to the holiday card here Eckerd College Holiday Card We would love to hear how the feedback has been on the card with prospectives and what kind of traffic it been getting

Wednesday, December 06, 2006

"REAL" Dorm Life Shots


As I continue to comb through our recent archives for our website redesign, I found the following photo from a shoot in Michigan. I am looking for some input about dorm photos that go into viewbooks and other publications. Too often we see setup dorm shots of a sterile room. I love this one because of the "au natural" feeling it gives off. There was nothing setup about this one. I was just curious to see if anyone out there would ever consider printing it? or are the boxers and no shirt a bit risque? Just my two cents. To see more of our work goto FJ GAYLOR Photography

Tuesday, December 05, 2006

It's Getting There


The website, that is... It is coming along nicely. I think the design is pretty ready to go live. The hard part now is trying to find images to go on the site. I started going through some yesterday. So many images, tough to choose from.. I found this one taken what seems like years ago. (May, 2006) Hope everyone enjoys. To see more of our viewbook and admissions photography goto FJ GAYLOR Photography